Tuesday, February 12, 2013

Ch. 2 - Strategic Planning for Competitive Advantage










Pantene Pro-V's target market is women all around the world. Good thing for women, Pantene Pro-V products have good placing, pricing, and promotion. Placement strategies for Pantene-Pro V have worked extremely well for their clients, as there is a great demand for the Swiss-based company to export their products all around the world, which in-turn strengthens the strategic competitive advantage they have in their market. Promotion has also aided in this advantage, as programs like Beautiful Lengths plays a key role in the marketing mix by informing, educating, persuading, and reminding consumers of the need to join in on the fight against cancer. By donating a million dollars, Pantene Pro-V's pricing strategy balances out with their current product pricing, when clients know that the company value is all for social justification in doing their part in the fight against cancer, as they have helped supply 24,000 free wigs to cancer patients. This marketing mix gives Pantene Pro-V an excellent standpoint to produce mutually satisfying exchanges with their target audiences, as their goal is simply customer satisfaction.





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