Pantene Pro V continuous
to grow, by developing new product lines which leads to increased revenues and
profits with a variety of strategies used. Pantene always introduces new
product lines to meet all hair types’ needs, in order to stay true to their
mission statement, making beautiful hair that shines for every hair type. On
Pantene Pro-V website (http://www.pantene.com/en-US/hair-science/pages/home-hair-lab.aspx)
you can find your hair type and find the product that is right for you.
The scientist at Pantene spend an enormous amount of time brainstorming on unlimited ways to vary their product by conducting research to create new products for all hair solutions. They work directly with product design technologists with the goal of creating the best possible products, based on the needs of both women and men. The goal is to achieve beautiful hair and keep it looking its glorious best. In 2009, to increase customer satisfaction, Proctor & Gamble began developing a new formula for its Pantene hair care line using extensive scientific research. Their new Pro-Vitamin complex was introduced which catered to all hair types including; Colour Therapy, Hydrating Curls, Daily Moisture Renewal, Extra Straight, Pro-V Expressions and Frizz Defense. Each sub-range features a shampoo, conditioner and specific styling products to help care for a particular hair condition. Appealing to such diverse groups is just one of the aspects that sets the competitive advantage edge and separates Pantene from its competitors.
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