I recently visited Macy's Department store located on 34th Street, between 6th Avenue and 7th Avenue, on Herald Square. This store is massive and antique, as it has been around since 1902, complete with their then modern-day wooden escalators still in place today. The building itself is a national historic trademark that still has its original modern exterior, however, most of all the fixtures have been renovated and are usually redesigned with every changing holiday. Inside its a very unique experience with multiple atmospheres, as the sound of professionalism rings in the ear of every shopper being asked by an employee if they need assistance, the smell of sales runs through the nose of every shopper in the building, and the grandeur of Herald Square can be felt upon the first rush of the smell of a fresh new sample of some new fragrance you just smelled and all the sudden, now you really want to buy. To think this happens everyday to every shopper on a daily basis, despite how busy the store is, continues to make the experience of the Macy's atmosphere more efficient and remarkable than the last.
Macy's employees are very neat, extremely friendly, service oriented, highly professional and knowledgable of products. Upon walking into the store, the high employee density of the lower-level of Macy's personnel extend their retail strategy by offering shoppers a smell of the latest fragrances. With the combination of the employee's plain, all-black, professional business attire and the euphoric allure of the fragrances sampled by shoppers at the doors, the upper levels of the building utilize less and less employee density to help shoppers spend their time around the building shopping in an agreeable and satisfied mood.
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