Ch. 18 - Sales Promotion and Personal Selling

Pantene Rebate

     Recently, Pantene has begun a new promotional offer for customers. From March 24^th, 2013 until April 15^th, 2013, Pantene is offering consumers that spend $20 on their new Pantene Expert Collection a $10 rebate. Rebates are similar to coupons, in that they help clients save money. The major difference in the ability to affect consumer behavior is that a coupon offers instant savings, while rebates allow them to offer price cuts to consumers directly. While this may not be a direct savings, it is almost half off of the price, which consumers can take advantage of with every individual purchase of $20 dollars, so long as rebates are postmarked before April 15^th, 2013. This stimulates consumers and generates a great amount of consumer interest, as consumers can save up to 50% with this offer. The best part about all of this, is that Pantene is promoting the product abroad their own website, which can also help them reduce the cost of promoting it somewhere else.